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ATLANTA, GA - August 3, 2006 — Client Profiles, a leading provider of case and financial management applications and technology services for the legal profession, today announced the release of Microsoft Dynamics CRM for Legal (CRM4Legal), a client relationship management system for law practices based on Microsoft Corp.'s new Dynamics CRM business platform, uniquely developed for the legal industry by Client Profiles. CRM for Legal provides all of the tools and capabilities needed to create and easily maintain a clear picture of client relationships from first contact through business development activities, ongoing marketing initiatives, and long-term relationship-building. The user experience has been designed to be a natural extension of Microsoft Office and Outlook, providing a familiar and intuitive work environment that fosters user adoption and productivity. Over the last six months, Client Profiles has been focused on product development (developing and testing CRM for Legal's law practice-specific functionality); the establishment of an "early adopter" program (firms in Boston, Dallas, and New York have signed on with 12 more in the pipeline); the initiation of a worldwide network of CRM for Legal partners (including partnership discussions with resellers and implementers in Canada, Denmark, Finland, Hong Kong, and the UK); and the creation of CP Dynamics, a separate business unit (headquartered in Atlanta) focused solely on delivering CRM for Legal software, consulting services, conversions and implementations, and user training to the legal community. "Client Profiles continues to demonstrate its commitment to the legal community and the advancement of legal technology, this time by delivering a legal vertical CRM solution that lawyers will actually want to use" said Patrick Fitzhenry, Managing Director of Professional Services Industry Strategy for the Microsoft Business Division at Microsoft. "There is a strong demand for Microsoft CRM Dynamics worldwide. Combined with Client Profiles' law firm experience and credibility, this software release represents a certain win for the legal marketplace." Microsoft Dynamics CRM for Legal offers:
> Practice area fit: Designed specifically for law firms and their unique requirements, and customizable for individual practice areas;
"Over the last three months, we have had the opportunity to sit down with more than 55 law firms, including 20 of the top 100, to discuss their CRM needs and desires," said Whit McIsaac, President and CEO, Client Profiles. "These law firms are desperate for a viable system that gives their business development teams the technical tools to do their jobs. The legal marketplace is ready to take CRM to the next level, first and foremost by driving user adoption. CRM for Legal, based on the significant advancements of Microsoft's CRM Dynamics 3.0 release, provides just that." For more information on Client Profiles' CRM for Legal, go to www.crmforlegal.com. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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